Category Archives: News

Adrian Potter

Eggs Take Off for Co-op Customers

By | News | No Comments

A pioneer in free range eggs, Hoads Farm, has launched into 37 local Co-op stores across Sussex, with every purchase seeing 1p donated to the local Air Ambulance service.

Hoads Farm Finest Quality Eggs began a partnership with the Kent, Surrey and Sussex Air Ambulance and London Air Ambulance services in May 2014. It has raised £35k for the cause to date.

Fully accredited to the BEIC Lion Quality farm assurance and food labelling scheme and RSPCA Freedom Foods Welfare standards, Hoads Farm believes its strong quality and welfare values are a ‘natural fit’ with the Co-op.

Adrian Potter, Commercial Director of Hoads Farm, said: “The Co-op has made its name for being at the forefront of responsible retailing and has a strong Food Ethical Policy around farming, so it’s a natural home for our eggs.”

Judy Naylor, Co-op’s Divisional Ranging Manager – South, said: “Upholding strict welfare standards and investing in the promotion of best practice is something the Co-op takes pride in. As a local trusted retailer, sourcing the very best local produce is part of our DNA. Eggs are one of our key staples, and customers want to know hens are well-cared for.”

Established in 1978 in East Sussex, Hoads Farm helped forge the growth of commercial free range egg production. Today, it features some of the most up-to-date production and packing facilities, while placing welfare and environmental conditions far higher than is required by law.

The British Free Range Egg Producers’ Association says reducing stress in hens improves performance. Hoads Farm, part of a family-run business, takes its hen-welfare so seriously, it has even played them hits by Ed Sheeran to help them relax, having previously played classical, jazz and Justin Bieber tunes to them.

Judy said: “As well as such high quality eggs, we believe customers will prefer to buy a product that also supports vital charities in our area. The Air Ambulance saves lives, so we’re really proud to be partnering with Hoads Farm.”

Adrian added: “We believe in giving back to the communities we live and work in, and are passionate about building strong corporate, social and environmental responsibilities into our business. We are quite unique in that we have never compromised our values having only ever sold genuine free range eggs.”

Eggs are one of nature’s most perfectly balanced foods, containing all the protein, vitamins and minerals essential for good health

Creative Youngsters Egg-Cel In The Hoads Farm Egg Decorating Competition

By | News | No Comments

Hoads Farm Finest Quality Eggs has been overwhelmed by the number of creative kids who got cracking over Easter to enter its annual Easter egg painting competition.

The standard of creativity reached egg-stra heights this year, with entries ranging from circus ringmasters to characters from Frozen and Monsters Inc.

After much debate amongst the judging panel, two winners have been identified. A genius take on the hugely popular ‘Where’s Wally’ books, with ‘Where’s Wenda?’ created by seven year old Keani Hughes of Gomersal, West Yorkshire and a full Easter themed display including Donald Duck, Mickey Mouse, Kermit and Miss Piggy created by five year old Jordan and seven year old Shannon Davis of Droitwich, Worcestershire.

Where's Wenda

Where’s Wenda?

Themed Eggs

Themed Eggs

The two lucky winners will now each receive a toy farm set worth £40.00 from Britains Farm Toys, producers of Europe’s most collectible agricultural and construction die-cast models.

Britains Farm Toy

Britains Farm Toy

The standard of egg decorating has been exceptional this year, not only have we had some masterpieces created by youngsters, we’ve obviously inspired adults to get creative too!

Hoads Farm Hatches New Partnership with Air Ambulances

By | News | No Comments

KSSA-air-ambulance-LR-250x166Hoads Farm Finest Quality Eggs has agreed a new partnership with the Kent, Surrey & Sussex Air Ambulance (KSS) and London’s Air Ambulance.

For every dozen free range eggs sold, Hoads Farm will donate 1p to be split between the two charities.

All packs of Hoads Farm free range eggs will have details of the partnership, with the new packs going on-sale in regional stores of Sainsbury’s, Tesco, Asda and Morrisons in May 2014.

Company director Adrian Potter said: “Air ambulances provide a vital service and we’re incredibly proud to be supporting them.

“Knowing that we are helping to keep the ambulances airborne is a fantastic feeling.”

Lynne Harris, Director of Income Generation for the Kent, Surrey & Sussex Air Ambulance, said: “We are delighted to be working with Hoads Farm.

“Their support will not only give us profile across the counties but also raise valuable funds for the charity so that we can continue to help those seriously ill or injured people who need our services, 24 hours a day.”

Spokesperson for London’s Air Ambulance Christine Margetts said: “We are delighted for Hoads Farm’s support and hope to build a strong relationship with them.”

The partnership coincides with Hoads Farm having recently completed work on their new state-of-the-art packing centre and grading facilities at Broad Oak (near Brede), Sussex. In addition to their own high standards, all of their eggs are produced under the BEIC Lion Quality and RSPCA Freedom Foods Welfare standard and they remain committed to higher welfare standards through their policy of only ever selling free range eggs.

The KSS – – covers a huge area of the South East, and last year responded to 2,000 emergency calls.

The London Air Ambulance – – serves the 10 million people who live, work and commute within the M25.

Both air ambulances are registered charities and rely on donations to operate.

Hoads Farm awarded for contribution to farm animal welfare

By | News | No Comments

Adrian-PotterHoads Farm has been awarded a Good Egg Award by Compassion in World Farming in recognition of its commitment to laying hen welfare.

Compassion’s Good Farm Animal Welfare Awards recognise food companies that are making it their policy to produce and source higher welfare eggs, meat and dairy produce.

Compassion has run its flagship scheme, the Good Egg Award, since 2007 to celebrate organisations that source only cage-free eggs.The programme has now expanded to include the Good Chicken Award, launched in 2010, the Good Dairy Award in 2011 and the Good Pig Award in 2012.

Over 287 million hens, chickens, pigs and dairy cows and calves are now set to benefit each year as a result of award winners’ policies.

Adrian Potter, a Director at Hoads Farm: “We are delighted to have received the Good Farm Animal Welfare Award from Compassion in World Farming. I believe we remain relatively unique in that we have never compromised our values, having only ever sold higher welfare free range eggs since starting in 1978. It is these values for animal welfare, high quality standards and sustainability that underpin how the business is run to this day.”

Tracey Jones, Director of Food Business at Compassion in World Farming said: “It is so great to see Hoads Farm taking animal welfare into consideration as part of their sourcing policy. Higher welfare produce isn’t just the responsibility of the large corporations, but something that can be achieved at all levels. Well done to Hoads Farm – keep up the good work!”

Established in 1978, Hoads Farm is a producer and packer of Lion quality Free Range eggs based in the South-East. The Company recently completed work on its new state-of-the-art packing centre and grading facilities at Broad Oak, East Sussex. In addition to its own high standards, all of Hoads Farm’s eggs are produced under the BEIC Lion Quality and RSPCA Freedom Foods Welfare standard.